Parfetts has named Duncan Jelfs as its regional business manager as part of its expansion in the South West of England.

The move is intended to mark a significant step in strengthening Parfetts’ symbol presence, which includes Go Local, Go Local Extra, The Local and Shop & Go, in the area.

Jelfs brings 38 years’ experience in the retail and wholesale sector to the role, and most recently held a position of commercial director at Appleby Westward-Spar. He has also been head of franchise at Bestway Retail, managing accounts of Bargain Booze, Co-op Franchise, and Costcutter.

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Jelfs said: “I have always thoroughly enjoyed working with independent retailers to help develop their stores, sales, and profit. I look forward to continuing this passion with Parfetts and building our presence in the South West.

“The employee-ownership model at Parfetts means they continue to invest back into their customers and their team. It’s a unique proposition in our industry, and we’re already seeing strong growth across the UK.”

Guy Swindell, joint managing director of the company, said: “Duncan’s years of experience and proven track record in the retail and wholesale sectors make him a fantastic addition to our team. He offers retailers in the South West unrivalled knowledge, expertise, and enthusiasm, which will be invaluable in building relationships and expanding our presence in the region.”

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