British American Tobacco is expecting to increase sales of Pall Mall RYO 20g by introducing papers to the pack.
The new packs, which are available now, are designed to drive more sales for the RYO brand.
Fiona Biggs, Pall Mall brand executive, said the papers have been added to offer adult smokers more value. “The growth in the 20-25g segment is driven by papers in pouch offerings,” she said, “so when we were considering ways to upgrade Pall Mall 20g we decided to offer an upgrade that would give retailers more of an opportunity to cash in on this growth phenomenon.
Pall Mall RYO 20g with papers will be available in both price-marked and non-price-marked packs.
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