SHS Drinks has raised the bar in the spirit-flavoured cider category with the launch of amaretto-flavoured Orwell’s.
The Launch:
- Format 330ml bottle
- Case 12 x 330ml bottles
- RRP £1.89
The 5.5% ABV cider will be available from June and brings together two of the best-performing and most popular categories with 18 to 30-year-old consumers – flavoured cider and spirits.
Mark Hopper, head of innovation and development at SHS Drinks, said: “Flavoured cider is now the biggest sector, accounting for nearly half of all take-home premium glass bottled cider sales. With flavoured cider sales up by 44%, it’s also been the powerhouse of the category during the past year.”
Orwell’s cider follows the launch of SHS Drinks’ bourbon and rum-flavoured spirit beers.
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