Inspired by the 2020 album, Chromatica, Oreo’s limited-edition packs, in collaboration with global artist Lady Gaga, are available for convenience retailers to stock now.

The classic blue Oreo pack has had a make-over, featuring a pink colour in a Chromatica-inspired design.

With every participating Oreo pack, consumers can enter into a draw to win music prizes, including some featuring Lady Gaga, by scanning an on-pack QR code. It also gives access to uplifting messages from the singer to share with loved ones.

Oreo launches new digital campaign

The brand is also launching a competition, challenging Lady Gaga and Oreo fans to share their own rendition of ‘Stupid Love’, the lead album track.

From 1 February, the best ones will have their entry video edited to create a virtual duet music video alongside Lady Gaga.

Bryony Tate, brand manager for Oreo at Mondelez International, said: “Shoppers can finally get their hands on this collaboration, with the product hitting shelves.

Pladis launches two new Go Ahead products

“Beyond our cookies, there are so many ways to get involved – from sharing messages of kindness, to musical prizes and even the chance to have your ‘Stupid Love’ rendition mashed-up into a virtual music duet with Lady Gaga. We hope this partnership creates excitement in-store”.

The limited-edition packaging is available on Oreo vanilla single 154g packs, Oreo Vanilla 308g twin packs, alongside respective price-marked versions.

Read more product news