Inspired by the 2020 album, Chromatica, Oreo’s limited-edition packs, in collaboration with global artist Lady Gaga, are available for convenience retailers to stock now.
The classic blue Oreo pack has had a make-over, featuring a pink colour in a Chromatica-inspired design.
With every participating Oreo pack, consumers can enter into a draw to win music prizes, including some featuring Lady Gaga, by scanning an on-pack QR code. It also gives access to uplifting messages from the singer to share with loved ones.
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The brand is also launching a competition, challenging Lady Gaga and Oreo fans to share their own rendition of ‘Stupid Love’, the lead album track.
From 1 February, the best ones will have their entry video edited to create a virtual duet music video alongside Lady Gaga.
Bryony Tate, brand manager for Oreo at Mondelez International, said: “Shoppers can finally get their hands on this collaboration, with the product hitting shelves.
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“Beyond our cookies, there are so many ways to get involved – from sharing messages of kindness, to musical prizes and even the chance to have your ‘Stupid Love’ rendition mashed-up into a virtual music duet with Lady Gaga. We hope this partnership creates excitement in-store”.
The limited-edition packaging is available on Oreo vanilla single 154g packs, Oreo Vanilla 308g twin packs, alongside respective price-marked versions.
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