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Oreo brings its magic touch to the ice cream category

R&R Ice Cream has got summer sales licked with the Oreo Ice Cream Sandwich.

The chocolate cookie-inspired launch is the third product to join the Oreo line-up, which also includes cone and tub formats. 

The variant is available as a 135ml impulse product and a 6x60ml multipack.

Paul Feery, head of brand marketing at R&R, said: “Our big brand ice creams have enjoyed unparalleled success in the past few years, and it is hoped the Oreo Ice Cream Sandwich will continue this trend.”

Launch info
  • Formats: single/six-pack
  • RRP: £1.60/£2.99

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