One Stop has invested £1m in price drops across a range of its own-label goods. The new price drop campaign launched on 2 January this year and affects a range of everyday essentials and fresh lines.

Products being reduced by One Stop include Thick White Toastie bread down to 85p, Fusilli Pasta 500g to 85p and 2kg bags of Maris Piper Potatoes to £1.85.

Meal bundles of a selec­tion of items that can be cooked together are also being lowered in price. These include a chicken pasta bundle for under £5 (the bundle includes chicken breasts, pasta, tomato passata and red onions).

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According to a One Stop statement, price drops for fresh products are emphasised, with the goal of meeting the increasing demand for healthier food options among shoppers.

An eight-week adver­tising campaign with a “digital focus” is being launched to highlight lowered prices, particu­larly on fresh. Updated signage will support the campaign in store with the aim of highlighting price drops to shoppers.

“We wanted to hit the new year running and by investing over £1 million we’re doing just that,” Nigel Prendergast, head of customer and business support at One Stop, said. “January can be a tough time for many, so we’re dropping prices on some of our customers’ favourite products. Our stores have also had a full point-of-sale takeover to enhance the shopping ex­perience and help custom­ers navigate effortlessly.”

“At One Stop, we understand that customers often feel the ‘pinch’ in January,” added Marianne Aitken, head of product at One Stop. “That’s why we’re introducing price drops nationwide, across all our stores, ensuring our customers can shop their everyday essentials at affordable prices.”

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