Weetabix has brought back Oatibix cereal to TV screens for the first time in more than 10 years.

The ‘Have you had yours?’ ad is airing now until 24 April, featuring a light-hearted pirate theme, as part of a wider £2m marketing investment including on-demand, social media, digital and shopper marketing.

It is part of the supplier’s aim to introduce Oatibix to 600,000 new households this year and grow the brand by more than 30% by 2023.

Oatibix gets Nutty with new flavour addition

The advert follows Oatibix’s recent brand refresh, with new packaging and a recipe reformulation for its Original variety taking place in February.

Gareth Turner, head of marketing at Weetabix, said: “Alongside the refreshed pack designs and delicious new flavours, this is a major investment into the Oatibix brand, so it’s a product to look out for in 2022. As the whole Oatibix range is HFSS-compliant, we will be putting our full support behind the relaunch – raising awareness of the Oatibix brand and driving sales in the months ahead.”

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