Following its launch in convenience stores last year, JTI has unveiled a new design and flavour for Nordic Spirit, as well as price-marked packs.

Already available in Mint and Bergamot Wildberry flavours, Nordic Spirit has extended its range with an Elderflower flavour in 6mg and 9mg strengths, RRP £6.50 for 20 pouches.

JTI launches Nordic Spirit, a tobacco-free nicotine pouch

Alongside this, the new design emphasises the brand’s name in a larger font size, and the varying strengths are now represented with four hexagons, in line with other products in the category for consistency.

The white grain background has been removed, for a cleaner look. While the colour for the Mint variety remains blue, the Bergamot Wildberry has had a colour change from green and blue to pink and yellow.

Stephane Berset, head of marketing at JTI UK, said: “This rapidly evolving category, already worth £380,410 a month, presents retailers with a huge profit opportunity, and we would urge retailers nationwide to incorporate this brand into their offering.”

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