JTI UK has launched a Strong version of its Spearmint Nordic Spirit nicotine pouches.

The supplier said the launch (RRP £6.50) looked to tap into the demand for extra-strong and strong strengths, which have an 83.1% share of the category.

Additionally, it provides another menthol offering, which accounts for 81.6% of the market.

Recently, Nordic Spirit’s Spearmint Extra-Strong won a Product of the Year award in the nicotine pouch category.

JTI announces ‘Perfect store’ Nordic Spirit competition winners

Bruce Terry, portfolio brand manager at JTI UK, said: “The continued growth of the nicotine pouch category represents a huge opportunity for retailers. With mint by far the most popular flavour when it comes to nicotine pouches and demand for stronger variants on the rise, the introduction of Spearmint Strong provides more choice at the till and expands the sales opportunity for retailers.

“Winning Product of the Year adds credibility to our wider portfolio, and we’ll be communicating this to retailers and consumers to ensure we can continue Nordic Spirit’s positive growth story within retail.”

The overall nicotine pouch category has grown to be worth £45.8m a year, according to IRI figures.

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