Jack Daniel’s Gentleman Jack is running its first-ever digital outdoor and underground advertising campaign.

Print advertising is running at the same time, maximising awareness among drinkers aged 26 to 34 years old about Gentleman Jack, which is growing by 15.2% in value year on year.

Crispin Stephens, marketing manager at Jack Daniel’s, said: “This is the most significant piece of activity on the The Order of Gentlemen platform to date, with the digital outdoor, underground, and Shortlist advertising allowing Gentleman Jack to reach a large number of consumers, driving awareness and ultimately driving sales for licensees and retailers.”