Nisa’s Big Night in promotion returns

Nisa’s Big Night In (BNI) promotion is designed for retailers to make the most of sales opportunities during colder months.

Running until 21 October, offers will be available on a range of BNI products, including selected Jacob’s Creek 75cl wines at £5.99, Doritos and Pringles at £1, a range of 2l soft drinks at £1.50, and half price confectionery sharing bags.

The campaign will be supported by themed PoS to create in-store theatre.

Philippe Rondepierre, head of marketing at Nisa, said: “With many BNI purchases being made on impulse, convenience stores are ideally placed to cater for this event and any last minute plans.”

Read more: Nisa launches Halloween campaign