The £5 freezer deal by Nisa will return from June 1. Retailers will be provided with a themed PoS to promote the offer in store, that will also feature on Nisa’s consumer-facing website and social media channels.

The deal includes six family favourite branded items: Birds Eye Crispy Chicken 2pk, Birds Eye Chicken Burger 4pk, Birds Eye Alphabites 456g, Birds Eye Mixed Vegetables 340g, Walls Solero Exotic 3pk and Nestle Fab Strawberry 6pk, all for £5 – a saving of more than £7 on the RRP.

Ian Redhead, wholesale category controller at Nisa, said: “As social distancing measures have now been further relaxed and restaurants and entertainment venues have reopened, many families will be wanting to spend more time outside of the house and less time slaving over the stove.”

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Consumers frequently turn to convenience stores, with their key mission being food for tonight.

Redhead added: “The £5 freezer-filling deal allows shoppers to pick up a loaded family meal for £7 less than the RRP, which they are able to prepare and serve quickly and easily.

“As Nisa promotional periods are aligned with those of the Co-op, exciting new deals are continuously becoming available to partners and we expect them to enjoy additional footfall over the coming weeks while the latest fantastic £5 freezer filler is available.”

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