Nisa has “significantly reduced” its range of Wagg Petcare products after accusing the supplier of making “unwarranted price increases”.

In a message to retailers, seen by Better Retailing, the wholesaler said: “We cannot tolerate suppliers who do not want to work collaboratively with our business. There had been a discussion around the removal of Wagg products from our business for some time – however, an unwarranted price increase has forced our hand early, and we have been given no choice but to cease supply of certain lines as this is simply no longer commercially viable.”

Although other wholesalers had previously boycotted brands for squeezing retailer margin, this is one of the first times a major wholesaler has called out a supplier to its customers.

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