Nisa unveils Fresh Rewards rebate scheme

Nisa has released details of its new Fresh Rewards scheme, offering retailers up to 5.5% in rebates dependent on their loyalty.

The new system will see retailers earn rewards for weekly spends of £4,000 to £6,499; £6,500 to £8,999; £9,000 to £11,999; and £12,000 and more. The rate of rewards will vary depending on whether a retailer is under Nisa Flex, Nisa Grow or Nisa Thrive tier.

Nisa Flex applies to those who trade under an independent fascia and these retailers will receive between 1% and 4% rebate. Grow retailers must trade under an independent fascia and stock an agreed level of Co-op own label to earn between 1.5% and 4.5% rebate. Store owners under the Thrive tier must trade under a Nisa fascia and stock an agreed level of Co-op products to receive between 2.5% and 5.5% rebate.

The new scheme replaces the previous system, which rewarded retailers on store standards and loyalty alongside their weekly spend.

Nisa head of strategy and transformation Martin Rogers said: “We’re always looking for new ways to create greater value for our partners and our new terms are a huge step forward in the way we can trade together. Fresh Rewards have been designed to make it easy for partners to see our competitive prices and understand the rewards they can access through spending with us, so we can be clear about the value of us working together to grow their business.

“Our partners have told us for some time that our rebate structure needed to change, and we wanted to launch them earlier, but were focused on supporting our partners to serve their communities with distinction through the pandemic. We’re proud that even with the challenges of the last year, we’ve built and tested these new terms, and have stripped out all the historic complexity to create a simple set of five criteria. These will allow our Partners to find a combination that works for them and their business, save time and energy working with us, so we can work together to release even greater benefits. And the feedback from our partners has been fantastic.”