Nisa reorganises sales and retail team with new key accounts head

Nisa has appointed Andrew Rutter to the role of head of key accounts within its sales and retail team.

Rutter has more than 25 years’ experience in independent retail and wholesale, and has been a part of Nisa since 2012. He initially joined as head of retail development, before taking on a role as regional manager, overseeing support for 700-plus independent Nisa stores.

In the new role, Rutter will oversee the strategic management of key accounts within Nisa’s portfolio. His responsibilities will include fostering strong relationships with key partners, enhancing service delivery, and defining a five-year sales strategy aimed at driving profitable growth and deepening retailer loyalty.

He also plans to ensure the full range of Nisa and Co-op propositions is effectively deployed within customers’ estates, as to deliver maximum benefit for both partners and Nisa.

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Rutter said: “I am thrilled to take on this exciting new role at Nisa and to work more closely with our key accounts to ensure we are delivering a best-in-class service.

“Over the years, I’ve seen first-hand how strong partnerships can drive success, and I’m eager to build on these relationships to achieve even greater results. Nisa has a fantastic team, and I’m looking forward to working collaboratively to deliver growth and innovation for our partners and Nisa.”

Katie Secretan, Nisa’s director of sales and retail, said: “Andrew’s extensive experience, deep understanding of the independent retail sector, and passion for delivering excellence make him the ideal candidate for this critical role.

“His leadership will be instrumental in strengthening relationships with our key accounts, driving forward our sales strategy, and ensuring that our partners continue to thrive in an ever-challenging market. I have every confidence that Andrew will make a significant impact in this new position, and I look forward to working with him to deliver our ambitious plans.”

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