Nisa retailers will be able to earn a “higher percentage” of a cash rebate as part of the symbol group’s newly simplified Fresh Rewards scheme.

The reward will come from the funding that was previously held in a store development fund following retailer feedback, meaning qualifying retailers could earn £2,300 cash back, on average, per rebate period.

Nisa managing director, Peter Batt, said: “Having listened to our retailers since the launch of Fresh Rewards it became clear that simplifying the rebate terms was an important next step. I’m really pleased that the work to simplify and return a higher percentage of the rebate in cash has now concluded, which will allow retailers to re-invest in their businesses faster and more efficiently, in areas of their choosing.”

He added: “Independent retailers are finding the current cost of living crisis as difficult as anyone across any industry. For many, simply surviving in these turbulent times is proving challenging enough. Since becoming managing director of Nisa I’ve visited many of our retailers and heard directly from them on the issues which matter most.”

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