A new wholesaler focusing on 10-20 lines described as “absolute crackers” was launched this week by Nisa retailer Amrit Singh Pahal. 

With delivery within one-to-three days, a £500 minimum-order quantity and average retail margin of 30% on offer, the retailer told Better Retailing the concept would bring new shoppers into his customer’s stores. 

As reported by The Grocer, lines include MrBeast chocolate bars and cookies, Jolly Rancher hard candy, and Nitro Pepsi draught cola. 

The retailer said: “We focus on a maximum of 10-20 lines of the latest, most cutting-edge products. I’ve got no interest in ranging 10,000 products or doing whole categories for stores. 

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“I want to give stores the absolute crackers, the banging lines that pull customers through the doors. I know what works – all I’m doing is sharing that with other stores so they can do the same.” 

Though initially orders will be picked, packed and sent from warehousing attached to the retailer’s 2,500sq ft shop in Walsall, West Midlands, the retailer revealed plans to gain a foothold in existing wholesalers as well. 

He said: “I’m working with a cash and carry to get the products ranged in their site, like a concession. Then we can roll that out across other cash-and-carry sites.”