Nisa is supporting its retailers with a Father’s Day campaign that will be running in stores, as well as Nisa’s website and social media channels.

Nisa partners have been supplied with themed PoS to attract shoppers to the promotions that will be running in-store.

The seasonal offer includes sweets such as Terry’s Chocolate Orange, Cadbury Heroes and Mars Celebrations. Wines, spirits and ales are also included, ranging from Hobgoblin IPA to Budweiser.

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Offline marketing lead at Nisa Chris Walker said: “Over the last few months, the UK has seen social distancing measures slightly relaxed meaning households can now mix and as a result, doting children everywhere are looking forward to celebrating this annual occasion in person for the first time since 2019.

“Almost half of shoppers purchase a gift for Father’s Day instore, with around a quarter buying on impulse when they’ve popped in to the store for other things.

“So, by utilising the dedicated Father’s Day PoS provided and placing the event in a high footfall area of the store, we’re confident that this promotion will help boost basket spend for our partners during the run up to the big day.”

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