Nisa retailers are set to drive spooky sales in their stores as the symbol group kicks off its Halloween activity.

Running with the strapline, ‘the home of Halloween’, the campaign includes gondala end displays, shelf PoS, posters and seasonal adverts and music on Nisa FM radio.

The offers will be promoted with consumer leaflets and on the brand’s social media channels.

There are also cinema tickets and Halloween treats up for grabs for consumers that play an online game on the company’s website.

Philippe Rondepierre, Nisa head of marketing, said Halloween provides an opportunity for retailers to engage consumers with displays and drive impulse sales.

“Halloween is the third most valuable seasonal event for retailers, after Christmas and Easter and the sales opportunity increases every year across many categories,” he added.