Suppliers that do not spend £1m in consumer advertising or are not in the top 100 UK brands have had their launches banned from Nisa’s First For New allocations.
Leaked documents show Nisa has reviewed allocations following criticism from stores stuck with ‘zero-demand’ stock. This includes a new cap on press ad allocation values at £50. Upsell stand allocations were limited to £1 lines with at least 20% profit.
Dump-bin allocations were capped at one deal and three product varieties per bin, and they must provide a “high perceived saving” on “strong well-known brands”.
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