Nisa retailers are focusing on the festive season already with a Christmas Showcase event in Manchester to taste test some of the new lines.

The seasonal product catalogue highlights what to stock and when, and provides insights into how to maximise sales in-store.

Stacey Brookes, who operates two stores in North Yorkshire, said: “It was great to taste as well as see the products. There were some that I probably wouldn’t have ordered but having tasted them I will definitely be adding them to our order.”

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And Abi Leftley, who operates Leftley’s of Wells in Wells-next-the-Sea, on the North Norfolk coast, said: “There are some really exciting products which look and taste great and I think we will be adding quite a lot of them to our Christmas range in store this year.”

Around a third of the Co-op own-brand Christmas range for 2022 is made up of new products with the remainder consisting of existing lines that have been reformulated.

Jonny Lambert, wholesale category lead for Co-op, said: “Sharing the Christmas Showcase with Nisa partners is the perfect way to give first-hand experience of the range and it really helps them to make decisions about what they will stock in their stores.”

Read more about seasonal trends in retail