Nisa, Bargain Booze and retail club members to receive Wolf Blass support

Wolf Blass is investing more than £500,000 in a campaign to promote the brand’s award-winning history.

More than 2,500 PoS kits will launch for cash & carry retail club members and Nisa and Bargain Booze retailers will benefit from in-store activity.

The brand will be back on TV with an advert that promotes that the brand has been named red winemaker of the year at the International Wine Challenge three times in the past 10 years.

Kirstie McCosh, Treasury Wine Estates marketing director, said: “The accolades is a powerful message that we will use to talk to shoppers, with medals on packs, PoS and in-store tastings.”