Nisa retailers can drive sales and footfall as the symbol group brings back its Wine Festival promotion. 

The promotions include I Heart 75cl wines at £4.99 and I Heart Prosecco at £6.99, Straw Hat 75cl wines at £3.99, and 75cl Blossom Hill wines at £5.49 each. The campaign will run until 6 May.

According to Nisa, more than 40% of customers will decide to purchase wine while they are in store and the average wine shopper spends more than £13 per trip in their local store.

Asa Chamberlain, Nisa licensed business manager, said: “We are now experiencing some real success with our Wine Festival events that have become a firm favourite both with our retailers and their customers.”

More: Earlier this month, Nisa revamped its own-label spirits range by bringing them under the Heritage brand