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Nisa backs retailers with three-week Wine Festival

Nisa is launching an in-store Wine Festival to help its retailers drive footfall and wine sales this summer.

Nisa retailers can drive sales and footfall as the symbol group brings back its Wine Festival promotion. 

The promotions include I Heart 75cl wines at £4.99 and I Heart Prosecco at £6.99, Straw Hat 75cl wines at £3.99, and 75cl Blossom Hill wines at £5.49 each. The campaign will run until 6 May.

According to Nisa, more than 40% of customers will decide to purchase wine while they are in store and the average wine shopper spends more than £13 per trip in their local store.

Asa Chamberlain, Nisa licensed business manager, said: “We are now experiencing some real success with our Wine Festival events that have become a firm favourite both with our retailers and their customers.”

More: Earlier this month, Nisa revamped its own-label spirits range by bringing them under the Heritage brand

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