Nisa retailers can drive sales and footfall as the symbol group brings back its Wine Festival promotion.
The promotions include I Heart 75cl wines at £4.99 and I Heart Prosecco at £6.99, Straw Hat 75cl wines at £3.99, and 75cl Blossom Hill wines at £5.49 each. The campaign will run until 6 May.
According to Nisa, more than 40% of customers will decide to purchase wine while they are in store and the average wine shopper spends more than £13 per trip in their local store.
Asa Chamberlain, Nisa licensed business manager, said: “We are now experiencing some real success with our Wine Festival events that have become a firm favourite both with our retailers and their customers.”
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