Air-dried fruit and vegetable crisp manufacturer Nim’s Fruit Crisps has partnered with Pink Lady apples to launch a new flavour of its crisps.

Designed as a healthy option for those looking for a snack on the go, the brand hopes to double the sales of apple crisps over the next 12 months by working with Pink Lady.

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Nim’s currently offers 10 fruit and vegetable crisp varieties, Pineapple & Kiwi, Melon & Orange, Beetroot & Parsnip, and Peppers & Courgettes.

Apple continues to be its bestselling line, and the company added it is looking to maximise the Pink Lady brand to reach thousands of new customers.

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Nim’s is targeting an end of April launch for the Pink Lady-branded crisps.

Nimisha Raja, founder of Nim’s Fruit Crisps, said: “These will be a real ‘impulse/food on the move’ buy and will be available in single serve packs, share bags and in Nim’s Kids. I can see a time when packs are available on every till point in the country, from independents to all of the major supermarkets in the UK and overseas.”

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