An online shop for magazines was launched last week by the owners of magazine distributor Intermedia – magazinesupermarket.co.uk

Announcing the launch to publishers in a message seen by Better Retailing, Intergo Group said the new online site “features the entire UK consumer-magazine category, as well as a broad portfolio of imported foreign press, available for single-issue purchase.

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“The site also provides customers with the option to purchase back issues of their favourite publications digitally.”

Titles are sold for the cover price plus £2.13, inclusive of delivery. For instance, a copy of Ideal Home costs £6.88 compared to a £4.75 recommended sale price.

The launch is to compete in the crowded online magazine marketplace, including publisher-owned sites such as Bauer’s greatmagazines.co.uk, independent firms such as newstand.co.uk and www.magazineheaven.com, and distributor-owned outlets such as Frontline’s magsdirect.co.uk.

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