Retailer Alan Mannings has recruited one of his customers to cook homemade pizzas in his store.

The owner of Shop on the Green in Chartham, Kent, told Better Retailing he has installed ovens from Country Choice and is using Italian wholesaler Carnevale to source ingredients.

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“I always thought I could work with this customer I always chat to,” he said. “He told me he liked making pizzas, and I said let’s do it together.”

Mannings will start selling the square sourdough pizzas next week.

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