The new site is optimised for mobile and offers access to current PoS, National Lottery news, information and training guides. The tool allows retailers to manage multiple locations from one application, while the new customer service self-serve tool is able to provide immediate responses to queries.

Average store takes extra £1,604 of Camelot product sales in 2018

Camelot retail director Jenny Blogg said: “Our retailers are essential to our continued success. We’re always looking for ways to improve their overall experience with us. We hope they like the new retailer hub, which we’ve developed in response to their feedback, and benefit from its improved capabilities.”