Sunday titles received a boost in paid circulation according to the August ABC circulation, with the Sunday Times and Sun on Sunday achieving strong month-on-month growth.
Five of the 11 Sunday titles grew month on month, while overall Sunday paid circulation rose by 0.5% on July.
However, Sunday titles experienced a 9.2% year-on-year fall compared with a 7.3% drop on Saturdays.
Daily titles faced the largest year-on-year fall in circulation of 9.8%, but month-on-month circulation only fell by 0.1%.
Following the success of the Sun on Sunday and Sunday Times, a News UK spokesperson said: “The Sun on Sunday’s football fixtures mag and £9.50 Holidays promotions helped the title record the best performance of any daily or national paper.
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“Meanwhile, The Sunday Times’ Boris Johnson exclusives and Operation Yellowhammer scoop saw it achieve the best month-on-month performance in the Sunday quality market.”
The iWeekend was one of the best-performing non-Sunday titles, with an increase in August ABC circulation of 0.3% month on month.
Paul Bacon, key account manager at The i, told Better Retailing: “Since 2017, iWeekend has continued to outperform the market despite a cover price that has doubled in that time. iWeekend is a lively package that won’t clog up the recycling bin.”
Ray Monelle, of Everyday in Weston-super-Mare, added: “The iWeekend is a good seller. I’m glad it’s retained retail margins following the price rise.”
August ABC circulation
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