AF Blakemore is set to launch a charity campaign in April in memory of leading Spar retailer Raj Aggarwal.

From 19 to 26 April, the wholesaler will encourage retailers to participate in its #doasRAJwoulddo campaign by donating to those in need in their local communities, and sharing their initiatives on social media with the hashtags #SPARdoasRAJwoulddo or #doasRAJwoulddo.

Aggarwal, who ran Spar stores in Hackenthorpe, Leicester, and Wigston, died from Covid-19 in April 2020 aged 51.

Tributes pour in for top Spar retailer Raj Aggarwal

He was described as a “leading voice” for independent retailers, with more than 38 years of experience, and having sat on the independent board of the ACS since 2010.

Commenting on the campaign, Raj’s wife Sunita said: “Raj was always doing things for other people, and he would love to know that he is still continuing to help others now.

“Please help keep his memory alive by supporting this campaign, supporting your community and making a difference to those who really need it.”

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AF Blakemore’s charitable trust, the Blakemore Foundation, is also offering to match charitable donations from independent Spar retailers across the Meridian & Welsh Guild up to £200.

Jerry Marwood, AF Blakemore group commercial managing director, said: “The feeling of sadness that has overwhelmed our team since hearing of Raj’s passing is testament to the role that he played in the life of our business.

“Whether as a guild board representative, a customer or friend, Raj was ever-present in the world of Spar and convenience retailing. To say that he is missed by all of us is an understatement of massive proportions.

“Please help continue Raj’s legacy by showing our neighbourhoods that convenience retailers truly do make a difference in the communities they serve.”

Find out more on our coronavirus information hub for retailers