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News Express: Heineken cider visit

Retail Express share a news update on a Heineken cider visit, so senior execs could get a first-hand look at the company’s Bulmers Cider business.

News Express

 

Bulmers-pic-for-nibsHeineken sent its top brass to Herefordshire earlier this month so its senior executives could get a first-hand look at the company’s Bulmers Cider business. CEO Jean-Francois van Boxmeer used the visit to call upon the UK Chancellor to halt the automatic above-inflation increase in cider duty each year.

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