New marketing campaign for Cadbury Eclairs Velvets coming soon

Cadbury Eclairs Velvets is hitting TV and cinema screens this month to promote the new product to shoppers.

The ad describes the sweet’s softer take on the much-loved classic, and forms part of a £2m marketing investment behind the brand this year. The campaign also includes video on-demand, digital, sampling and in-store activity.

Kaitlin Williams, candy brand manager at Mondelez International, encouraged retailers to stock up. She said: “We’ve already seen some great success with Cadbury Eclairs Velvets, with value rate of sale already matching our Cadbury Eclairs Classic SKU.”