Parfetts is ramping up its recruitment support for stores and symbol groups with three new regional managers.

Former Bestway retail regional controller Christine Reast has been appointed to manage the east of England.

Meanwhile, in-house, Richard Huxley has moved from Parfetts lead retail development advisor to manage the Midlands. He will focus on expanding the symbol group and supporting the new depot opening in Birmingham this spring.

Additionally, Parfetts senior, and former Aintree general manager Steve Miller will manage the Northwest.

Parfetts’ new ‘The Local’ takes advantage of location                     

Steve Moore, head of retail at Parfetts, said that the new recruits will allow for a “robust platform for growth” for Go Local symbol brands in the next few years.

He added: “As a business, we are attracting retailers who are trading under other symbol banners or are unaffiliated retailers looking for the right range, price and promotions to allow them to take more money and make more money.

“The regional managers will work closely with our RDAs to ensure we are working with and listening to our retailers whilst also looking to the future to implement changes that will further drive sales as margin.”

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