Mars Chocolate and Wrigley is aiming to stem the decline in gum among younger consumers with the launch of a new range of fruity Starburst Chewing Gum.

The range consists of Starburst Fruity Mixes, which contains three flavours and are available in packs of 48 and 100s, RRP £1 and £2 respectively. The range also contains Red Berry Sticks, RRP 49p.

Alyona Fedorchenko, Mars Chocolate and Wrigley marketing director, said Starburst is popular among 15-24 year olds so the new lines will drive sugar-free gum sales by appealing to new shoppers.