Mondelez International is launching a new campaign for Philadelphia reminding shoppers that meals are ‘Simply better’ with the spread.

The campaign aims to highlight how the brand’s quality and taste elevate the meals it accompanies.

It is also partnering with biscuit brand Ritz to launch side-by-side outdoor adverts.

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Nancy Galvin, brand manager for Philadelphia UK, said: “Retailers can take advantage of the Ritz and Philadelphia partnership to drive linked sales in store.

“We want shoppers to know that a good meal doesn’t have to be complicated – instead, it can be made ‘Simply better’ with Philadelphia. With its great taste and quality, it’s such a simple and quick addition that can really make all the difference.”

The campaign will be underpinned by in-store, digital and social media activity. Additionally, Philadelphia will be “hijacking” lunch-themed street signs across the country to spread the ‘Simply better’ message.

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