Mondelez International has unveiled a new ‘Win-win’ promotion exclusive to independent convenience retailers, running from 13 July to 9 August.

The ‘Win-win’ promotion will run across more than 50 Cadbury, Maynards Bassetts and Trebor singles, including Twirl, Wispa and Dairy Milk, and offer one retailer the chance to win up to £25,000 for their store and up to £25,000 for a charity of their choice.

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There are also 100 prizes up for grabs, including 10 prizes of £2,500 with a £2,500 donation to their chosen charity and 89 prizes of Now TV passes with a £500 charity donation.

To enter the competition, retailers need to buy any participating case and look for a winning ticket inside. To redeem prizes, retailers will need to call the number supplied on their ticket, as well as meet the criteria in the terms and conditions.

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Alisdair Hamilton, national operations and field controller at Mondelez, said: “Single confectionery products should form the basis of any convenience retailer’s range to encourage impulse and planned purchases of shoppers’ favourite treats.

“This competition will offer retailers an even bigger reason to stock up on the full range for the chance to win prizes from top-selling lines.

“Independent convenience retailers have always been incredibly important partners to our business, so we wanted this promotion to reward those who have worked tirelessly to service local communities throughout the pandemic and beyond.”

List of Cadbury products included in the new promotion

• Cadbury Twirl
• Cadbury Wispa
• Cadbury Wispa Duo
• Cadbury Wispa Gold
• Cadbury Boost
• Cadbury Boost Duo
• Cadbury Dairy Milk
• Cadbury Dairy Milk Duo
• Cadbury Dairy Milk Caramel
• Cadbury Dairy Milk Fruit & Nut
• Cadbury Dairy Milk Whole Nut
• Cadbury Double Decker Duo
• Cadbury Crunchie
• Cadbury Giant Buttons
• Cadbury Star Bar
• Cadbury Picnic
• Cadbury Dark Milk

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