New and bold package redesign for Lucozade Energy

Lucozade Energy is refreshing its pack design across its flavours range.

Bridget Hirst, brand manager for Lucozade Energy, said the flavours range is growing 32.7% year-on-year, now worth more than £47m, and the new packaging aims to drive further interest.

Within this, Lucozade Energy Cherry is growing by 106%.

“We know from research that consumers like the refreshed Lucozade Energy packs. This response, alongside the £12m value growth on the range in the last year, demonstrates consumer demand and growth opportunity within our flavours range,” she added.

Lucozade Energy’s range comprises Caribbean Crush, Wild Cherry, Brazilian, Pink Lemonade and Apple Blast.

More from Lucozade: Lucozade makes Apple Blast permanent