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Nestle Waters launches new Perrier range

Nestle Waters is launching a fruity version of Perrier rolling out this month.

Nestle Waters is launching a fruity version of Perrier rolling out this month.

The new product Perrier & Juice comes in 25cl can and has an RRP of £1.20.

The range will be launching with three flavours; Strawberry & Kiwi, Peach & Cherry and Pineapple & Mango. 

Brand leader of Nestlé Waters, Barbara D’Amico, said: “Perrier & Juice is offering an alternative option to existing Perrier fans as well as bringing new shoppers to the segment with a low-calorie, sparkling drink with a splash of juice."

The number of soft drink launches doubled last year. This, according to D'Amico, is partly linked to the increase in shoppers seeking premium and lower calorie soft drinks options.

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