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Nestlé Confectionery unveils new products and campaigns for Easter 2017

Nestle confectionery launches 3D activity packs for Smarties and Milkybar to drive Easter sales for convenience retailers.

The new Easter range from Nestlé Confectionery includes a technology twist on its Smarties and Milkybar brands.

The two brands are launching 3D Activity Packs, RRP £4, which contain chocolates and colouring pencils to colour in a picture of either the Milkybar Kid or the Easter Bunny, which animates when shoppers download a free app.

Nestlé is also launching Milkybar Egg Hunt pack, Milkybar Chick in Egg and Smarties and Milkybar Bunnies five-packs, RRP £3.99, £2.55 and £1.99, respectively.

The company is extending its Easter egg range with Quality Street Honeycomb Crunch Egg, RRP £3.

Lion Collection Giant Eggs, RRP £7.49, return this year, including a large milk chocolate egg and three Lion bars.

Smarties Hen House and Milkybar Milkybarn packs, which grew 8% this year, will return to the range, RRP £4.99.

Also back for this year are Nestlé’s ‘Insider Eggs’, which have sweets inside a chocolate shell. They come in four flavours: Munchies, Rowntree’s Randoms, After Eight Waves and Quality Street, RRP £5.41.

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