Nestlé and Mondelez feel the sweet in summer PMPs

Both Mondelez International and Nestlé Confectionery are helping to sweeten summer sales with promotional price offers on selected packs.

More than 76% of consumers and 77% of retailers think PMPs improve a store’s image

Mondelez has launched 50p price-marked packs across its Trebor and Maynards Wine Gum brands. The PMPs for Trebor Extra Strong Peppermint and Spearmint, Trebor Softmints Peppermint and Spearmint, Trebor Softfruits and Maynards Wine Gums went on sale on June 1.

Meanwhile, Nestlé is running a price-marked multi-buy mechanic on a range of its countlines. KitKat four-finger, KitKat Chunky, Aero, Rolo, Yorkie and Toffee Crisp are all part of the ‘buy any two for £1’ promotion, which launched into the convenience channel on June 12.

The offer is being flashed prominently on participating packs.

According to Mondelez, independent retailers say PMPs can encourage impulse purchasing, with the majority believing they sell faster than standard packs and can be used to save time pricing in-store.

“Price-marked packs help to give customers the reassurance of clear pricing in store,” said Susan Nash, Mondelez trade communications manager.