Nature Valley drives convenience food to go with new field sales force

Snack bar brand Nature Valley is driving food to go sales with the introduction of a national field sales team and exclusive promotions.

The team aims to make thousands of visits to stores across the country to offer tailored merchandising, PoS, category advice and trend insight.

Retailers will also be able to get their hands on promotional deals during the visits, such as Nature Valley 30 for 25 mixed singles case. Designed for convenience, the case contains Canadian Maple Syrup, Oats & Honey and Oats & Chocolate flavours. The cases contain 59p price-marked packs.

Ben Hale, marketing, strategy and planning at Nature Valley, said retailers can use the bars to drive sales at any time of the day, such as part of a lunchtime meal or morning hot drink cross promotion.