Jeet Bansi, Londis Meon Vale, Stratford-Upon-Avon
Product: Stera UHT sterilised whole milk (£1.29 for 500ml)
Where did you discover it?
I struck a relationship with Stera following recommendations from customers. I like to have a good range from local suppliers because it helps create a point of difference. The farm which produces the milk isn’t far from my store and years of selling it means I know it like the back of my hand.
Who buys it?
Sterilised milk has been a favourite in the area for generations and many local residents will favour it over more conventional products from other suppliers. As a result, it’s popular with older customers. Younger customers also buy it because their parents and grandparents will have passed on the knowledge of it as they were growing up.
Why is it so successful?
Local residents have grown accustomed to it over the past few decades. However, I doubt they’d sell well outside of the area because sterilised milk is only really known in this region. Due to the process when making it, sterilised milk is trusted by customers as being a cleaner alternative. It has a decent shelf life and is affordable, too. We normally sell a case of 24 bottles a week.
Comments
This article doesn't have any comments yet, be the first!