The introduction of minimum unit pricing (MUP) in Wales has increased the profit of alcohol by 53% for one retailer.

John Parkinson, of Premier Broadway Convenience in Llandudno, told Better Retailing: “Sales of K Cider are non-existent because the price has doubled to £2. My overall profits increased from 13% to 20%, but it’s too early to tell what we’ll delist and what’s more popular. We’ll have to wait until next month.”

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MUP was introduced on 2 March, making it illegal for retailers to sell alcohol at less than 50p per unit.

However, Vince Malone, of Premier Tenby Stores, added sales were mixed due to the weather and coronavirus concerns. 

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