Moo-phoric moment for Ben & Jerry’s

Unilever is tapping into the growing demand for low-calorie ice cream with Moo-phoria, a new range from Ben & Jerry's. 

Available in Cookie Dough and Caramel Cookie Fix flavours​​​​​​, RRP £4.60, the ice creams contain less than 132 calories per serving, making it the lightest range under the brand.

Christina Dunn, country business lead at Ben & Jerry's, said: “Moo-phoria’s packaging is labelled with the calories per portion, and its packaging comes in a lighter shade of blue to differentiate the range."