Monster Energy launches re-sealable can format

Monster Energy is stimulating the drinks category by launching Monster Energy Green with a re-sealable cap.

Mega Monster is available in 553ml cans, RRP £1.59. It has been launched to help retailers tap into the growth of on-the-go shopping.

The re-sealable can is already available in the US, where it has added 10-15% incremental value each year, and South Africa, where it has become the second best-selling Monster Green product.

Phil Thomson, associate director of franchise brands at Coca-Cola Enterprises, said: “Its launch in Great Britain will help retailers offer Monster’s loyal fans a new format that addresses a specific consumer need.”

Will you be stocking this new can? Let us know in the comments section.