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Monster Energy launches new multipacks

Monster Energy is bringing the party to convenience stores this summer with an Ibiza Rocks promotion and new multipacks.

The brand is giving shoppers the chance to win tickets for a four-night stay at the Ibiza Rocks hotel in September. Customers can enter online for their chance to win.

The activity will be promoted in store by PoS, including dump bins, shelf strips and display units that are available from now until August.

The brand is also launching Monster The Doctor and Assault in 4x500ml packs from July, RRP £3.99. An eight-pack for 500ml Monster Energy Green will be available from August, RRP £7.79.

Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “With our multipacks performing well we recognise that there is potential for further growth. This is why we are investing in three new multipacks.”

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