Mondelez International has introduced a new pack design and price-marked packs (PMP) for its Halls brand.
Available from October, the new designs will be rolled out across the brand’s Mentholyptus and Soothers products. Halls Soothers Blackcurrant is now available in 79p PMPs, and Halls Cherry and Halls Extra Strong come in 75p PMPs.
The brand is backing the new design with an outdoor advertising campaign near convenience stores in December.
Amy Lucas, Halls brand manager at Mondelez International, said: “Halls Soothers had double-digit growth during last cold and flu season, and the new look and PMPs, combined with the campaign close to stores, will provide retailers an opportunity to drive sales.”
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