Ritz Crisp & Thin is making its TV debut as part of a £10m marketing spend, which includes outdoor and digital advertising and sampling.

Aimed at 24-45 year olds, the campaign features a cover of ‘Puttin’ on the Ritz’ by Grammy award-winning American jazz musician Gregory Porter. The TV ad will appear on both terrestrial and digital channels.

Ritz Crisp & Thin is available in 30g single bags, RRP 79p, and 100g sharing bags, RRP £2.19.