Biscuit sales are set to soar on the double as Mondelez unveils a new Mikado flavour.

Mikado King Double Choc comes in 51g packs, RRP £1.35, and will be backed by digital activity in August.

Helen Potter, Mikado brand manager at Mondelez International, said: “We’ve watched Mikado flourish. As well as the successful launch of Mikado Pocket, which has seen a 10.7% jump in sales to £390,000 this year, all lines within the range have seen a huge uplift.”