Mondelez has launched a limited-edition gifting packaging for its Cadbury Dairy Milk range that encourages shoppers to spread kindness this summer.
Featuring the quotes “Perfect just the way you are” and “You’re all kinds of amazing”, the packaging is designed for people to buy the bars for their loved ones.
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They are available until the end of September with an RRP of £4.23.
Nancy Moore, Brand Manager for Cadbury Gifting said: “The last year and a half has a taken a huge toll on the nation’s self-confidence but, we know a simple compliment can go a long way to lift someone’s mood. These bars have been created to encourage thoughtful gestures to those you value most, and we hope these new bars will inspire friends and families to share words of kindness with one another, and what better way to do this than with a bar of the nation’s favourite chocolate bar.”
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