Mondelez launches ‘fly Cadbury air’ promotion

Cadbury is giving customers the chance to be whisked away by private jet for a weekend break.

Mondelez International is supporting the competition with a £2m campaign, which includes radio, outdoor and digital activity. PoS is also available for retailers.

Consumers can enter the competition via text or online, with winners drawn at random between May and July.

Locations for the holidays include Berlin, Monaco, Rome, Marrakech and Barcelona.